How to Build Your Own Ecommerce Website in 2023
Ecommerce is a booming industry that allows you to sell your products or services online to a global audience. Whether you want to start a side hustle, launch a full-time business, or expand your existing brick-and-mortar store, creating an ecommerce website is a smart and profitable move.
But how do you build your own ecommerce website from scratch? What are the steps and tools you need to get started? In this blog post, we will guide you through the process of building your own ecommerce website in 2023 in seven simple steps.
Step 1: Choose an ecommerce platform
The first step to building your own ecommerce website is to choose an ecommerce platform. An ecommerce platform is a software solution that provides you with the tools and features you need to create, manage, and grow your online store. Some of the most popular ecommerce platforms in 2023 are:
- Shopify: Shopify is a website builder that allows you to create an online store with ease. You can choose from hundreds of templates, add unlimited products, accept various payment methods, and integrate with third-party apps. Shopify also offers hosting, security, and customer support for your store. Shopify plans start from $9 per month1.
- Wix: Wix is another website builder that lets you create an ecommerce website with drag-and-drop functionality. You can customize your site with various design options, add dropshipping features, set up shipping rules, and manage your inventory on Facebook and Instagram. Wix plans start from $23 per month2.
- Squarespace: Squarespace is a website builder that offers beautiful and professional ecommerce templates. You can add online bookings and calendars, use built-in tax tools, and track your sales and analytics. Squarespace plans start from $26 per month3.
- Web design and development agency: If you want a custom-made ecommerce website that meets your specific needs and preferences, you can hire a web design and development agency to create one for you. A web design and development agency can provide you with a unique and scalable ecommerce site that is SEO-friendly and optimized for conversions. The cost of hiring a web design and development agency can vary depending on the scope and complexity of your project, but it can range from $5,000 to $55,000 per site4.
Step 2: Buy a domain name
The next step to building your own ecommerce website is to buy a domain name. A domain name is your online address that customers use to find your store. For example, google.com, apple.com, and microsoft.com are all domain names.
Your domain name should be:
- Relevant: It should reflect your brand name or what you sell.
- Memorable: It should be easy to remember and spell.
- Short: It should be as concise as possible.
- Unique: It should not be confused with other existing domain names.
You can buy a domain name from various domain registrars such as GoDaddy, Namecheap, or Google Domains. The price of a domain name can vary depending on the extension (.com, .net, .org, etc.), but it usually ranges from $10 to $20 per year.
Some ecommerce platforms may offer you a free domain name when you sign up for their plans. For example, Shopify gives you a free .myshopify.com domain name when you create an account1. However, it is recommended that you buy your own custom domain name to make your store more professional and trustworthy.
Step 3: Design your ecommerce website
The third step to building your own ecommerce website is to design it. This is where you decide how your store will look and feel to your customers. You can use the following tips to design your ecommerce website:
- Choose a template or theme: Most ecommerce platforms offer you a variety of templates or themes that you can use to create your site. You can browse through different categories such as fashion, beauty, electronics, etc., and pick one that suits your niche and style. You can also customize the template or theme with your own colors, fonts, images, and logos.
- Create a logo: A logo is a visual representation of your brand identity. It helps you stand out from the competition and build trust with your customers. You can create a logo using online tools such as Canva or Logo Maker, or hire a professional designer to do it for you.
- Add pages: Your ecommerce website should have the following pages: Home page: This is the first page that customers see when they visit your site. It should showcase your products, offers, and value proposition. About page: This is where you tell your story and mission. It should highlight who you are, what you do, and why you do it. Product page: This is where you display your products and their details. It should include high-quality images, clear descriptions, prices, and add-to-cart buttons. Checkout page: This is where customers complete their purchases. It should be simple, secure, and user-friendly. Contact page: This is where customers can reach out to you for questions, feedback, or support. It should include your email, phone number, address, and social media links.
- Optimize for mobile: More and more customers are shopping online using their mobile devices. Therefore, you should make sure that your ecommerce website is responsive and adapts to different screen sizes and resolutions. Most ecommerce platforms offer mobile-friendly templates or themes that you can use to create your site. You can also test your site on various devices and browsers to ensure that it works well.
Step 4: Add your products
The fourth step to building your own ecommerce website is to add your products. This is where you upload your product information and images to your site. You can use the following tips to add your products:
- Use high-quality images: Images are one of the most important elements of your product page. They help customers see what they are buying and influence their purchase decisions. You should use high-quality images that show your products from different angles and perspectives. You can also use videos or 360-degree views to enhance your product presentation.
- Write clear descriptions: Descriptions are another key element of your product page. They help customers understand what your products are, what they do, and how they benefit them. You should write clear and concise descriptions that highlight the features and benefits of your products. You should also use keywords that customers may use to search for your products online.
- Set prices and discounts: Prices are another crucial element of your product page. They help customers compare your products with others and decide whether they are worth buying. You should set prices that are competitive and reflect the value of your products. You can also offer discounts or promotions to attract more customers and increase sales.
- Organize your products: To make it easier for customers to find and browse your products, you should organize them into categories and subcategories. For example, if you sell clothing, you can create categories such as men, women, kids, etc., and subcategories such as tops, bottoms, dresses, etc. You can also add filters and sorting options to help customers narrow down their choices.
Step 5: Set up payment and shipping options
The fifth step to building your own ecommerce website is to set up payment and shipping options. This is where you decide how you will accept payments from customers and how you will deliver their orders.
- Payment options: You should offer multiple payment options to cater to different customer preferences and needs. Some of the most common payment options are credit cards, debit cards, PayPal, Apple Pay, Google Pay, etc. You can also offer cash on delivery or bank transfer options if applicable. Most ecommerce platforms allow you to integrate with various payment providers and gateways to process payments securely and efficiently.
- Shipping options: build your own ecommerce website should require and offer various shipping options to suit different customer expectations and budgets. Some of the most common shipping options are standard shipping, express shipping, free shipping, etc. You can also offer local pickup or delivery options if applicable. Most ecommerce platforms allow you to set up shipping rules and rates based on factors such as weight, location, order value, etc.
Step 6: Launch your ecommerce website
The sixth step to build your own ecommerce website is to launch it. This is where you make your site live and accessible to the public. Before you launch your site, however, you should do the following to build your own ecommerce website.
- Test your site: You should test your site thoroughly to ensure that it works properly and smoothly. You should check for errors, bugs, broken links, typos, etc., and fix them as soon as possible. You should also test your site on different devices, browsers, and networks to ensure that it loads fast and displays correctly.
- Optimize your site: You should optimize your site for SEO (search engine optimization) to improve its ranking and visibility on search engines such as Google or Bing. SEO helps you drive more organic traffic to your site and increase conversions. You should optimize your site by using relevant keywords, titles, tags, meta descriptions, etc., for each page of your site.
- Promote your site: You should promote your site to attract more customers and generate more sales. You can use various marketing channels such as social media, email marketing, content marketing, influencer marketing, etc., to spread the word about your site and brand. You can also use paid advertising such as Google Ads or Facebook Ads to target specific audiences and keywords.
Step 7: Grow your ecommerce website
The seventh step to building your own ecommerce website is to grow it. This is where you monitor, analyze, and improve your site performance over time. You can use the following tips to