email marketing
email marketing

Is email marketing uncommon to you as a marketer in today’s world? Certainly not.

Email marketing is a necessity for any marketer who would like to reach a customer or granular level. But, once you know in detail then it becomes essential for you to track the metrics associated with a campaign. We are listing some key metrics or email marketing KPIs which help you to track campaigns and their performance.

Apart from performance sticking to your goal is a critical element in the success of an email campaign.

Email marketing is one of the simple ways to connect with existing clients and stay up-to-date with new customers who will need your goods or services in the future. To begin with, let’s identify your email marketing goals. Every email marketing strategy and campaign can be different, particularly if you have different objectives for different campaigns (e.g. generating leads and increasing a subscriber base), but there are certain basic KPIs that any email marketer should learn how to monitor.

Read Top 5 B2B Email Marketing KPIs

1. CTR

Clickthrough rate is a very valuable indicator for all email marketers to watch in any email marketing campaign, as it offers you a clear view into how many people on your list are engaged with your content and would like to explore the deal or offer. CTR is one of the most common metrics that will help you assess how well your promotions are going. CTR measures how many users have clicked on the links in your inbox. When designing an email, there are a few ways to maximise click-through speeds. Click-through rates are normally significantly smaller than open rates. The overall click-through rate for most campaigns is just above 4%.

For eg, if you provided a connection to redeem a bid, the CTR will calculate what percentage of subscribers clicked on your link.

For eg, provide links in the email at appropriate locations and include an eye-catching and conspicuous call-to-action button that subscribers can press to redeem the bid.

In summary, CTR is most often used to assess the outcomes of A/B tests, since these experiments are mostly developed with the goal of discovering new ways to get more clicks on the emails.

2.Open Rate

It’s the easiest email marketing KPI, and it’s important to consider how well your subscribers receive your posts. The open rating monitors how many subscribers the email you sent has opened.

Open rates will give you insight into the success of your copy of the subject line. For example, studies indicate that the subject lines using the first names of subscribers are 26% more likely to be opened. Other techniques, such as using emoticons in subject lines or holding subject lines straight and short, can also improve open rates.

In Summary, Action if you haven’t accomplished your goals.

3.Unsubscribe rate

The percentage of email subscribers you unsubscribe from your mailing list after you receive an email.

As with the open rate, the unsubscribe rate is not a credible representation of the wellbeing of your email list. Many subscribers who are bored with getting email updates from your brand won’t bother going through the unsubscribe method. They’re probably going to avoid opening, posting, and clicking on your email addresses.

It is an important hook to keep watch on subscribers through open rates and conversion rates in any email marketing campaign. Here you keep an eye on unengaged subscribers from dropping them at some point.

In summary, these are not very important metrics to track as part of the goal but very essential from a subscriber growth perse. If your list is small then you cannot afford even a single subscriber.

4.Bounce Rate

The proportion of your overall emails which couldn’t be sent successfully to the recipient’s inbox. Typically there are 2 types such as soft bounce and hard bounce.

A soft bounce is termed in email marketing which means email undelivered to recipient inbox by an email server.  This may be a temporary issue due to full inbox, Email size, Server may be down, due to automatic sending in again within 72 hours.

Hard bounces are termed as invalid or no existent email addresses which are not sent successfully. Hard bounces are harmful to your entire body and need to be removed immediately from your entire list. It affects entire credibility and ISP can blacklist your IP.

5.Conversion Rate

This mean percentage of users clicked within an email and accomplished the desired action, corresponding to filling out a  form or purchasing products or services.

Your click-through rate measures how many individuals clicked your link, whereas your conversion rate will assess how many individuals clicked on the link after which accomplished a selected action. For instance, in the event you included a link in your email for your subscribers to participate in a Stock clearance sale, the conversion rate would let you know what percentage of the individuals who clicked the link made a purchase or order.

Conversion rates provide you with distinctive insight into your return on investment for your email marketing campaign. When you know the way a lot you might have spent and what number of subscribers are converting, it’s simpler to find out whether or not or not the money you might be placing into your marketing campaign is paying off.


However, any email conversation, whether a newsletter or a quick post-download email follow-up, has to be part of a wider digital marketing plan. We need to ask you a specific question, i.e. What is the purpose of my email marketing? Is it going to expand my subscription base? Get more leads, huh? Nurture is going to turn to a customer? If you’ve determined your goal(s), you’re able to find out the metrics you need to monitor. Read on to our top 5 B2B Email Marketing KPIs

The underside line? Be good about which metrics you are monitoring, and be sure you’re capable of successfully measuring your individual email performance, the health of your email list, and your progress toward your overarching goals. So long as you are capable of deciding every of these, you are heading in the right direction for more practical e-mail marketing.

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