Account-based marketing is a credible evaluation model for companies that are looking to close high-value deals. Leads are highly qualified, engaged, and converted into customers through a dependable sales and marketing aligned model. An ABM funnel is fairly simple and can be easily implemented by businesses attempting to use this model.
Account-based marketing is a continuous process. You will refine the true indicators of success as you collect more data and interact with customers. Furthermore, your business is an iterative and ever-changing process.
Planning Your ABM Strategy encourages account engagement and cross-functional relationships with various teams. Create a mechanism for measuring campaign metrics, channels, and attribution for all campaigns to ensure campaign success.