SEO search engine optimisation

SEO Definition

Search Engine Optimization (SEO) is a technique for improving a website’s ranking on search engine results pages (SERPs) such as Google, Yahoo, and Bing. Creating an SEO plan for your company can help you increase sales and revenue by attracting more customers to your website. To help you get started on developing your SEO strategy, here’s some insight on how search engines such as Google utilise metrics to rank organic search website rankings.

SEO Objectives

A search engine’s objective is to offer you impartial results that impart the data you need as easily and precisely as possible. To do so, search engines can discover all relevant material on the internet and rank it in order of quality and relevancy. When search engines rank websites in organic searches, hundreds of factors are considered. They can evaluate billions of pieces of data in as little as 0.5 seconds, which is incredible! Your SEO score is directly influenced by the measures you take to optimise your site. The H1 tags, the words in your website’s meta description, content and keyword density, permalinks, and backlinks are just a few of the many factors you can use to improve your ranking is an important aspect of your digital marketing to your business. We have listed a few top reasons which impact your website on popular search engines including google

top reasons which impact your website while on popular search engines including google:

  • H1 tags
  • Keyword density
  • Meta Description
  • Permalinks
  • Backlinks
  • Mobile-friendly website
  • Paid campaigns

H1 Tags

These are the main heading that you use as the main title for your articles. The headline of this article, for example, might be “What is SEO and How its impact your business?”

When users search for keywords like “SEO” or “business” in the H1 tag, this article page may appear in the Google search results. You need to try different tools to generate the H1 tag

Keyword Density

These are the main headers which you use to title your articles. The headline of this article, for example, might be ‘What is SEO and why is it crucial for your business?’ When someone searches for keywords like ‘SEO’ or ‘business’ in the H1 tag, this article page may appear in the Google search results. Check to see if your H1 tags are related to the terms you wish to appear for.

This is the number of times your website contains the keyword your audience is looking for. Not only in your H1 tags but also in the body of your text, be sure to mention your keywords. While it’s important to use your keywords frequently in your content, don’t overdo it. Keep in mind that Google will also take into account the use of synonym keywords.

Meta Description

It states the description which you add to search engines in your meta description section. This meta description is targeted to add keywords that your target audience searches for. You can find a good method to meta description keywords on your website.


Permanent URL links that are specific to your website are referred to like this. In order to be regarded for a higher position on Google, it is beneficial to include your keywords in these permalinks. If you run a gardening website and want your customers to locate the keywords “lawn products,” for example, you should create a page with a permalink like


This occurs when other websites link back to yours by sharing your website’s URL to their viewers. For example – A backlink would be created if Hubspot discusses your company on their website and adds a link for their readers that connects back to your website. The more of these you have, the greater your chances of ranking higher for your keywords are. The source of your backlinks, on the other hand, is a determinant of ranking. The larger the source of your backlink the better your chances of being listed higher in your SERPs. It should be noted that purchasing backlinks from websites are considered “black hat SEO” and is not advised.

Website and mobile-friendly 

To stay up with the rapidly expanding new technologies, search engines are continually evolving and modifying their algorithms. With the growth of mobile devices, an increasing number of people are looking while on the go. Google has added a new metric to their search ranking metrics in response to the rising mobile usage of its customers. Google will rank your website lower in the search rankings if it is not mobile-friendly (responsive, optimised to be read on various mobile screen sizes). This, however, will only have an impact on your mobile search ranks. A non-mobile device, such as a desktop computer or laptop, will have no effect on search rankings. If you know your specific target market is more likely to search for your keywords on a mobile device, keep this in mind (i.e. your product is a mobile app).

Paid campaign Vs rankings?

If your company has funds do, consider SEO as paid activity boasting your website the top spot on a search engine can be a good investment. You need to search keywords and bid for certain keywords to get ranked higher than organic results. Keep in mind that Google takes sponsored search adverts just as seriously as organic searches. The more relevant your website is to the search keywords, the higher your ranking will be and the lower your pay-per-click costs will be. It’s worth noting that some keywords are more expensive than others.


It takes a long time to appear on the first page of a Google search. Your SEO strategy should be a never-ending activity. As technology advances, search engines adjust their algorithms to reflect these changes, affecting how your website is ranked. Keep an eye on your SEO strategy and make sure it’s current.

With regular upkeep, your SEO plan will go a long way for you and your business. You will not only retain your current customer base, but you will also be able to passively increase traffic to your website by appearing in the top five searches for your keywords. When customers are looking for relevant information about your business, they will be able to simply find you and your company. Researching the strategies utilised by your competitors is a smart way to stay on top of your SEO strategy.

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