How to increase web traffic

You’re not alone if you’ve struggled to drive traffic to your website. According to the Content Marketing Institute’s 2020 research, 63 % of content professionals are having difficulty finding enough staff skilled in content strategy, which is one of the top drivers of website traffic.

The dilemma of how one should maximise website traffic seems to be one that never goes away.

As a content creator, business owner, or experienced digital marketing pro, you will constantly be on the lookout for new untapped traffic sources and experiment with new traffic strategies.

Rightfully so, given how frequently search engines and social media networks change their algorithms. So, a question comes: how to drive traffic to your website? We have shortlisted seven key tips that help you to increase the traffic to your website, generate leads, and improve ROI.

  1. Content Marketing
  2. Guest blog
  3. Retargeting
  4. Paid Advertising
  5. Backlinks
  6. SEO –
  7. Email marketing

Content marketing

Does “blogging” only mean content marketing? Certainly not. Then you need to connect with other forms of expression, such as audio. Consider starting a podcast or hosting a webinar. Most social media apps now allow you to post a variety of content formats, such as photos, audio clips, long-form text, and videos. You can try one or more of these formats to see which one works best for your audience. Create a long-term strategy with a mix of content pieces that will help your brand gain visibility across platforms and SERPs.

Google is used by people to find specific, thorough, and precise answers to their questions, and your subject matter should be there to give specific answers. In fact, websites that include blog content generate 434%  more search engine-indexed pages than those that do not. Furthermore, sites that publish with over 16 posts per month receive nearly 3.5 times the traffic of those that publish zero to four articles per month.

The bottom line is that when you care about the content you post, post on a regular basis, and research what your audience wants to see, your web traffic should increase.

Guest Blog effective means how to increase web traffic

A guest blog is an effective way to generate backlinks, boost referral traffic, and increase search engine results page (SERP) rankings. You should always scout for new websites that are constantly subject matter experts in your domain. A few basics can be looked at, such as the site’s content quality, domain authority, and guest post-study.

If you’ve identified the right industry influencer, having them publish a blog post on your site or converting an interview with them into a blog post can help drive traffic both through organic search and through that influencer’s promoting the content to their own audience. This brings more variety to your existing content and influences your visitors in your field. Alternatively, you could ask the influencer to mention your business in their own review or round-up post or tag you. This has its own advantages, but you still need the collaboration with the influencer to be an exchange with mutual benefit.


Retargeting ads can appear on websites or in social media feeds. They are shown to individuals who have visited your website once and are much more likely to come back.

Display Advertising –  How To Increase Website Traffic Through Advertising

Paid advertising mediums such as paid ads, paid search, paid social media boosts, and display ads can drive increased website traffic. Here are a few examples that help to identify ways to explore these strategies to increase web traffic.

For example, users can block display ads and the average cost per click for Google Ads on the Google display network is set at 1 to 2 dollars. It is essential to set budgets and goals before investing a lot of money into them.

For example, with pay-per-click (PPC) ads, it’s mission-critical to start with one campaign and a few different ad groups that contain the keywords you want to target the most. As campaigns progress, you need to observe how audiences respond to various keywords. Perhaps one keyword resulted only in impressions, which did not increase website traffic, whereas another resulted in clicks and conversions. Pay-per-click (PPC) ads are the most cost-effective way to bring relevant traffic to your campaigns. Platforms to be explored, such as Facebook, LinkedIn, Twitter, Google AdWords, and Instagram, based on business priorities and objectives.

Email Marketing – Effective way to increase Website Traffic

According to one study, email yields $36 with every $1 spent, for a staggering 3,600 per cent ROI. What else could you wish for? Email is a private channel through which you can communicate with visitors to your website. Unlike public channels, email allows you complete control over the reader’s attention. As a result, email is extremely valuable in terms of ROI.

If you read a few posts about digital marketing, you’ll notice that email marketing is mentioned in most of them. This is since it is still one of the most effective ways to increase website traffic. Email marketing allows you to directly reach out to potential customers. It’s an excellent platform for cultivating long-term relationships and increasing customer loyalty. You can ask questions, solicit feedback, introduce soft sales, and persuade customers to purchase your product or services.”

SEO – How to Increase Website Traffic Using SEO

SEO helps to increase website traffic organically. Perform a Technical Audit: A technical audit is the first step to creating an on-page SEO strategy for your website. The purpose of your audit is to find gaps in your web performance and structure. You can use these helpful tools such as Google search console, page speed insights, and SEO analysis to eventually tool optimise your progress – map keywords, SERP and traffic.

Exchange Backlinks

There are endless possibilities for backlink exchanges with so many businesses attempting to increase website traffic. Connect out again to relevant sites and try to give your content as an extra incentive to include in one of the web posts. To sweeten the deal, offer a mutually beneficial backlink exchange, offering to include one of their links in a post of yours as well.

Our website received a good backlink and a social media post exchange, resulting in a 200 per cent increase in views! Businesses that find the right partner for their backlink exchange can benefit greatly.


As an organisation, you can take conscious steps with an outline objective and expectations to see an increase in website traffic over time. While many of these strategies can provide immediate gratification, others will take time.

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