free email marketing tools

Marketing channels and trends change over time. While some trends come and go quickly, one channel that has remained relatively constant is email. In fact, email remains the most popular channel for content marketing among both B2C and B2B marketers. Email marketing tools are often used by 87% of B2B marketers and 77% of B2C marketers to nurture their audience.

Marketers may end up spending a lot of time creating and sending out emails that don’t look great if they don’t have efficient tools. This reduces productivity while lowering your email marketing ROI. Many businesses embrace this situation because they are unwilling to invest in a tool to streamline the process. Email marketing tools, on the other hand, do not have to be expensive. There are numerous free email marketing tools available to help you save time and effort.


  • Mailchimp is one of the leading email marketing tools available to marketers. Its free plan includes basic email marketing features like email creation and scheduling. This tool has a recommendation feature, which provides you with valuable audience insights to optimise your marketing efforts. This is what makes this a great email marketing tool. 
  • The Content Manager, where you can store your images and files for easy access, makes it simple to design emails on the platform. This offer customization which allows you to automate your emails at based on the buyer journey, allowing you to easily send out welcome emails, order confirmations, abandoned cart reminders, and more.

Hub Spot email Marketing

  • HubSpot, Although they are probably best known for their marketing automation platform, they have recently launched a free email marketing tool that can support many of a small business’ transactional email needs.
  • HubSpot Email Marketing’s free version can send such as offers, thank you emails after purchases, or simply promotional emails or drip campaigns. This very easy to use and includes a convenient drag-and-drop visual editor along with ready templates to get you up and running quickly.
  • The native integration with other HubSpot tools, such as the free-forever CRM, is what distinguishes HubSpot Email Marketing. When you sign up for an account, you gain access to both tools, allowing you to create a centralised contacts database, organise it into lists, and manage and track email performance.


  • Juvlon is an automated, customised solutions platform that offers entire digital solutions such as web, email, and SMS automation. You can send Drip Marketing to Improve Your Sales Funnel, Welcome Series to Onboard Your Customers, Reminders, Renewals, Greetings, Abandoned Cart Messages, and Transactions.


  • Sendinblue is a marketing communication platform that includes email marketing tools as well as other features like email marketing, CRM, and landing page creation. The email design function helps to create a visually appealing email with over 70 plus templates. Furthermore, all of these templates are responsive, and you can preview your results to ensure that your design looks good on any screen size.
  • After you’ve designed your email, you can use features like A/B testing and segmented recipient lists to automate the process of optimising your campaigns and targeting your ideal audiences.


  • MailerLite has a rich set of free email marketing tools that offer sophisticated features such as the landing page builder and the pop-up customizer. It has customised features such as the drag-and-drop email builder. The tool includes a rich text editor and a built-in photo editor to help you create visually appealing emails.
  • You can create responsive landing pages that correspond to the emails you send, increasing your chances of driving conversions. Split tests can be run on different variations of your email to see what works best for driving clicks and conversions. Campaign reporting is very simple and includes important statistics such as click rate, unsubscribe rate, open rate, and more.

Wrap up

The majority of these free email marketing tools offer robust features that are available with limited need to upgrade to a paid plan. Small businesses and marketers should be able to maximise their use while saving time and money. Even if you need to upgrade to meet your company’s requirements, you’ll find that many of the paid plans are reasonably priced and flexible enough to fit your needs.

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